Internet today presents a mixed bag of advertising opportunities. On one hand, it enables one to present intriguing information to a distinctive class of audience by utilizing behaviorally, geographically and contextually targeted advertisement in a highly focused manner. On the other hand, the sheer volume of information already available, coupled with the demand for an expert knowledge about customer behavior, new interactive advertising options and the overall promotional dynamics makes it a tough nut to crack. It takes pure genius to put across the information in a manner which will not only catch their interest but also get them involved.

Online Media Planning Flow Chart At IMSI

Strategy Development->> Extensive Media Research->>Designing a Media Plan->>Launching the Online Ad Campaign-Refining and Optimizing the Campaign.

We possess a strong grasp over the various aspects of Online media including the best ad placement platforms, the industry standard rates etc, in addition to an intuitive knowledge about the target audience. Our team of experienced professionals will work with you from ground up in developing, researching, planning, executing and refining a customized online ad campaign.

Steps Towards Implementing A Successful Media Plan

• Researching the Client’s campaign objectives.
• Strategizing media research, planning and buying concepts.
• Finding the most appropriate web portals, Forums, Ad networks, and niche audience sites for displaying advertisements.
• Securing the best placement and pricing for our clients which is decided by giving due consideration to a number of important factors.
• Formulating and approving the final Online Media Plan.
• Finalizing the media buy.
• Assistance in development of ad creative.
• Establishing Ad Trafficking & Tracking.
• Campaign Optimization based on the tracking and analysis.
• Real Time access to reporting & Analysis, in addition to a weekly feedback.

We design a business-specific creative which are then displayed on some of the most favorable niche platforms, as IMSI enjoys partnerships with the leading websites, Ad-agencies and portals in the industry.

This translates into communication with the target audience segment, understanding their behavior or response, and refining the campaign accordingly. You may either employ online media planning services as a standalone, individual campaign, or as part of a larger one in alignment with the business objectives.